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I started this blog while working on my thesis about media choices. I wanted to discover how we make decisions and what subconscious elements influence our decision-making. I have written two books (in Finnish) about decision-making. The first book examines how sports referees make intuitive decisions, and the second reveals the psychology of voter decision-making. I am also interested in digitally enhanced decision-making. I share my findings in this blog. I hope you enjoy it.
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Dopamine - the real shopping superpower
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